Google Ads is an Internet advertising platform that allows users to publish paid content on search engines, YouTube, Gmail, and millions of other websites. It is a versatile platform with a robust number of targeting options to find even the most niche audiences.
When a prospective customer clicks an ad message, they are brought to a landing page on the advertiser’s website. Typically, this page is designed to follow up the ad message with additional materials that encourage the visitor to convert.
Why Are Google Ads Important?
Essentially, Google Ads is a way to pay for more visitors to your website. With so many companies using their website as a customer-facing touchpoint and important sales portal, increasing traffic is an extremely valuable practice.
For many businesses, ramping up website traffic means getting more online shoppers through the doors of their digital store. In other words, more website traffic leads to more sales opportunities!